Privacy Policy

Last updated: April 2026

‍Studio LTD (“SGS Studio”, “we”, “us”, “our”) is committed to protecting your privacy and handling your personal data responsibly.
This Privacy Policy explains how we collect, use, and protect your personal data when you use our services, including our websites, booking platform, and in-studio offerings (together, the “Services”).These Services include, but are not limited to, indoor cycling classes, strength training sessions, workshops, events, and any sessions delivered by SGS Studio or third-party fitness professionals within our studio.

By using our Services, you agree to this Privacy Policy.

1. Who We Are

SGS Studio LTD
Address: 19 Elmbank Street, Glasgow, United Kingdom
Email: info@sgsstudio.co.uk
Websites: www.sgsstudio.co.uk | www.stronggirlsocial.com

SGS Studio LTD is the data controller responsible for your personal data.

2. Information We Collect

A. Information You Provide

When you create an account, book classes, or attend SGS Studio, we may collect:
Name
Email address
Phone number
Date of birth
Emergency contact details
Payment details (processed securely via third parties)

We may also collect:
Health or injury information (including PAR-Q responses)
Fitness experience and preferences
Shoe size, bike settings, and class preferences

Health Information (Special Category Data)

Health-related information is treated as special category data under UK data protection law.
We only collect and process this data with your explicit consent and solely to help ensure your safety during classes, training sessions, and workshops.

B. Booking & Studio Usage Data

Classes, sessions, and workshops booked and attendedMembership or class pack usageStudio check-in and attendance history

C. Payment Information

Payments are processed securely via Stripe. We do not store full card details.

D. Automatically Collected Data

When you use our websites, we may collect:
IP address
Device and browser type
Pages visited and interactions
We use tools such as Google Analytics to analyse usage and improve our Services.

E. In-Studio Data (CCTV)

CCTV operates within the studio for safety, security, and incident prevention. Footage is typically retained for up to 30 days, unless required longer for legal or safety reasons."

F. Filming & Photography

We may capture photos and videos during classes, sessions, workshops, or events for:
Marketing and social media
Website and promotional content
By attending SGS Studio, you acknowledge that filming or photography may take place.
If you prefer not to be included, you can opt out at any time by informing a member of staff or contacting us.

3. How We Use Your Information

We use your personal data to:

Provide Our Services

Manage bookings, memberships, and accounts
Deliver indoor cycling classes, strength training sessions, workshops, and other in-studio experiencesMaintain a safe training environment

Communicate With You

Booking confirmations
Schedule updates
Important service information

Improve Our Services

Analyse usage and demand
Improve programming and customer experience

Marketing (With Consent)

If you opt in, we may send:
Studio updates
Events and offers
You can unsubscribe at any time.

4. Legal Basis for Processing

We process your data under the following legal bases:

Contract – to provide the Services you book
Legitimate interests – to operate and improve SGS Studio
Consent – for marketing and special category data (e.g. health information, media use)
Legal obligations – where required by lawWhere we rely on legitimate interests, we ensure these are balanced against your rights and freedoms.

5. Sharing Your InformationWe do not sell, rent, or trade your personal data.

We may share your data with trusted third parties, including:

Booking platform: Mariana Tek
Payment processor: Stripe, hosting, and website providersWe may also share your data: Where required by law
To protect the safety of members, staff, or the business

Third-Party Instructors & Partners

From time to time, SGS Studio may host classes, workshops, or events delivered by independent fitness professionals or partners.Where necessary for the delivery of these Services, limited personal data (such as booking or attendance information) may be shared with those professionals. These individuals are expected to handle your data responsibly and in accordance with applicable data protection laws.Your personal data will only be shared for marketing purposes with your explicit consent.

6. International Data Transfers

Some service providers (such as Stripe or Mariana Tek) may process your data outside the United Kingdom.Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

7. Data Retention

We retain personal data only as long as necessary to:Provide our ServicesMeet legal, tax, or accounting requirementsResolve disputesAccount and booking data may be retained while your account is active and for a reasonable period thereafter.CCTV footage is typically retained for up to 30 days.

8. Your Rights

Under UK data protection law, you have the right to:
Access your personal data
Correct inaccurate information
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
To exercise your rights, contact: info@sgsstudio.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Cookies

We use cookies and similar technologies to:
Improve website functionality
Analyse usage
You can control cookies through your browser settings. We are working towards implementing a cookie consent banner.

10. Age Restrictions

SGS Studio Services are intended for individuals aged 18 and over.

11. Third-Party Links

Our websites may contain links to third-party services.We are not responsible for their privacy practices.

12. Security

We take reasonable steps to protect your personal data from loss, misuse, or unauthorised access.However, no system is completely secure.

13. Changes to This Policy

We may update this Privacy Policy from time to time.The latest version will always be available on our website.

14. Contact

For any questions about this Privacy Policy or your data:

SGS Studio LTD
info@sgsstudio.co.uk